Our formulation philosophy is very simple- less is more.
#Dabble and dollop tv
So, getting them to leave the TV or a book and get in the tub is not something kids naturally want to agree to!īut if we appeal to their sense of curiosity, their growing independence, and most importantly their understanding of choice-they get to choose their own bath concoctions with scent and texture–well that’s when you have kids asking to take baths instead of running away from it. Can your brand help here?Ībsolutely! I had three young bath-averse children, so I know first-hand about what we affectionally called “The Struggle.” As babies become toddlers, they start to develop their own sense of self and strive for more independence. But some parents have bath-averse children. When this inspiration collided with my ingredient expertise, I became convinced we could create a bath experience that was more fun and of higher quality than any other kids’ product on the market. The scrambling and screaming turned into quiet focus as I watched my children mix the bubble bath with the shampoos, with each of them “announcing” their own “brand new recipes.” It was confirmation that I was on to something. I gave the kids several small bottles of the base gels we used that day, some of my bath whip and each a little cup. I tried an experiment at home that night. On my drive home I dreamed up Dabble & Dollop as a way to bottle that sense of magic, experimentation and imagination. Donning lab coats and goggles, they mixed and giggled the entire afternoon. I was awe-struck at how “into it” they all were. So, we got the idea to turn the office into an interactive laboratory where kids made their own shampoos, bubble baths, bath bombs and more. My “Eureka!” moment occurred during my previous company’s annual “Kids Science Day.” I was CEO of Ross Organic where we worked with some of the leading ingredients for personal care suppliers from around the world. How did the idea for Dabble & Dollop come to be?
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